Companies constantly need to develop new products, differentiate their services, identify new sources of customer value and increase productivity. Innovation and creativity is a key to competitive advantage. The common myth is that creativity belongs only to the gifted – this course demystifies the creative process. You will learn the principles and strategies for leading dynamic and innovative teams.

This one-day workshop teaches participants the core principles for leading creative teams. Emphasis will be placed on participation in a programme aimed to generate new ideas, manage innovative teams and profit from creativity. We are all familiar with the rational and deductive scientific approach to problem solving. In teaching the Creative Method, this workshop draws on years of experience in world-class creative production and an internationally recognised record of innovative, effective training.

OBJECTIVES On completion of this course you will be able to:

• Learn how to apply clearly defined principles of the Creative Method
• Lead creative and innovative teams
• Explore the properties of a medium freely and without judgement
• Achieve intuitive insights and innovative approaches to problem solving
• Direct the development of creative ideas into real solutions
• Avoid common management mistakes that actually punish creativity

CONTENT

• Key responsibilities of a creative leader
• Motivation and team building
• Leadership
• Influencing people
• Delegation
• Effective decision-making
• Managing conflict
• Creative problem-solving skills

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