This one-day workshop explores ways to develop a positive relationship with the media. It is entirely possible to deliver an important, coherent message and yet fail to communicate effectively because you have underestimated the power of body language and tone of voice.

You will develop conceptual tools for analysing and understanding the importance of visual image and body language. You will also assess the sound of your voice ensuring that your views are presented with clarity and authenticity. Using CCTV and video play-back you will develop your confidence in dealing with difficult questions by bridging and delivering a powerful message. This high impact programme will help you project yourseelf confident, successful and innovative, an image that is appropriate to your profession, your company and your goals.

OBJECTIVES On completion of this course you will be able to:

• Speak confidently, comfortably and articulately to the audience
• Use the voice and body to present a powerful image
• Develop a compelling personal presence and presentation style
• Build rapport with difficult audiences
• Improvise and bridge to powerful statements
• Tap into your communication strengths and resources, personal energy and dynamism

CONTENT

• Media training interview techniques
• First interviews and video playback
• Principles of effective communication and group negotiation
• Non-verbal communication
• The 15-second sound bite
• Bridging
• Dealing with difficult questions
• Second interview and video-play back
• The newspaper, television and radio interview
• Interview preparation and studio tips
• Twelve steps for a successful interview

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