This one-day workshop introduces participants to the core principles of marketing and a creative process, which can be immediately implemented to address key marketing decisions. You will learn how to generate ideas, manage innovative teams and profit from creativity.

In this highly interactive programme you will have the opportunity to explore marketing challenges and develop marketing plans, which can be implemented in your own organisations. You are encouraged to discuss projects that require immediate creative marketing solutions. This is a practical, hands-on programme for managers who require a proven creative process for solving current marketing problems.

OBJECTIVES On completion of this course you will be able to:

• Manage and develop creative marketing teams
• Explore the properties of a creative process without judgement
• Achieve intuitive insights and innovative approaches to problem solving
• Direct the development of creative ideas into real marketing solutions
• Avoid common management mistakes that actually punish creativity

CONTENT

• The Elements of Marketing
• Marketing a Total Concept
  • The marketing mix
  • Marketing versus selling
  • Marketing communication
  • Publicity and press relations
  • Preparing a promotions campaign
  • Direct marketing
  • Branding and logo

• Market Research
• Market Segmentation
• Marketing Management
  • Strategic pricing policies and factors affecting price
  • How to prepare more accurate forecasts
  • Product development and life cycle
  • Marketing development plans
  • Strategies for competitive markets
• Personal Action Plan
  

BACK TO: Managing Markets Programmes